Citibanks e-Business Strategy for Global Corporate Banking

Subjects Covered
Business to business
Competitive advantage
Marketing strategy

by
Julie Yu,
Ali F. Farhoomand,
Marissa McCauley,
Shamza Khan

Source: University of Hong Kong

13 pages.
Publication Date: Jun 07, 2002. Prod. #: HKU197-PDF-ENG

Citibank’s e-Business Strategy for Global Corporate BankingHarvard Case Study Solution and HBR and HBS Case Analysis