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Citibanks e-Business Strategy for Global Corporate Banking

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Business to business
Competitive advantage
Marketing strategy

by
Julie Yu,
Ali F. Farhoomand,
Marissa McCauley,
Shamza Khan

Source: University of Hong Kong

13 pages.
Publication Date: Jun 07, 2002. Prod. #: HKU197-PDF-ENG

Citibank’s e-Business Strategy for Global Corporate BankingHarvard Case Study Solution and HBR and HBS Case Analysis

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