Claiborne Asks Web Surfers to Name New Line Case Solution & Analysis

Subjects Covered
Brand equity
Brands
Marketing management
Product introduction

by
Susan Fournier,
Andrea Wojnicki

Source: Harvard Business School

5 pages.
Publication Date: Jan 25, 2000. Prod. #: 500055-PDF-ENG

Claiborne Asks Web Surfers to Name New Line Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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