Clark Material Handling Group-Overseas: Brazilian Product Strategy (D)

Subjects Covered
International marketing
Market research
Pricing strategy
Product lines
Product planning & policy
Tradeoff analysis

by
Darrel G. Clarke

Source: Harvard Business School

36 pages.
Publication Date: Oct 28, 1983. Prod. #: 584055-PDF-ENG

Clark Material Handling Group-Overseas: Brazilian Product Strategy (D) Harvard Case Study Solution and HBR and HBS Case Analysis