Co-Creation: Harvesting the Unconscious to Create Value for Business and Society

Subjects Covered
Consumer behavior
Integration planning
Leadership
Marketing
Organizational behavior
Psychology
Strategic thinking
Strategy management

by
Gerald Zaltman

Source: Rotman School of Management

5 pages.
Publication Date: Jan 01, 2011. Prod. #: ROT130-PDF-ENG

Co-Creation: Harvesting the Unconscious to Create Value for Business and Society Harvard Case Study Solution and HBR and HBS Case Analysis