Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry Case Solution & Analysis

Subjects Covered
Advertising
Brands
Corporate strategy
Industry structure
Marketing channels

by
Michael E. Porter,
Rebecca Wayland

Source: Harvard Business School

26 pages.
Publication Date: Mar 27, 1991. Prod. #: 391179-PDF-ENG

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions