Coke and Pepsi: from Global to Indian Advertising
Subjects Covered
Branding
Marketing communications
by
Seema Gupta
Source: Indian Institute of Management Bangalore
18 pages.
Publication Date: Nov 01, 2012. Prod. #: IMB387-PDF-ENG
Coke and Pepsi: from Global to Indian Advertising Harvard Case Study Solution and HBR and HBS Case Analysis