Cola Wars Continue: Coke and Pepsi in 2006
Subjects Covered
Business history
Competitive strategy
Corporate strategy
Industry analysis
Industry structure
International business
Market structure
Marketing channels
Suppliers
by
David B. Yoffie,
Michael Slind
Source: HBS Premier Case Collection
28 pages.
Publication Date: May 09, 2006. Prod. #: 706447-PDF-ENG
Cola Wars Continue: Coke and Pepsi in 2006Harvard Case Study Solution and HBR and HBS Case Analysis