Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century
Subjects Covered
Corporate strategy
Industry analysis
Industry structure
International business
by
David B. Yoffie,
Yusi Wang
Source: HBS Premier Case Collection
24 pages.
Publication Date: Jan 11, 2002. Prod. #: 702442-PDF-ENG
Cola Wars Continue: Coke vs. Pepsi in the Twenty-First CenturyHarvard Case Study Solution and HBR and HBS Case Analysis