Colgate-Palmolive: Cleopatra Case Solution & Analysis

Subjects Covered
Advertising
Brand management
Marketing implementation
Marketing strategy

by
Sandra Vandermerwe,
J. Carter Powis

Source: IMD

24 pages.
Publication Date: Jan 01, 1990. Prod. #: IMD071-PDF-ENG

Colgate-Palmolive: Cleopatra Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions