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Colgate-Palmolive Co.: The Precision Toothbrush

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Subjects Covered
New product marketing
Product positioning
Profitability analysis

by
John A. Quelch,
Nathalie Laidler

Source: HBS Premier Case Collection

24 pages.
Publication Date: Apr 23, 1993. Prod. #: 593064-PDF-ENG

Colgate-Palmolive Co.: The Precision ToothbrushHarvard Case Study Solution and HBR and HBS Case Analysis

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