Collaborating With Customer Communities: Lessons From the Lego Group

Subjects Covered
International business
Managing creativity & innovation

by
Yun Mi Antorini,
Albert M. Muäiz Jr.,
Tormod Askildsen

Source: MIT Sloan Management Review

9 pages.
Publication Date: Apr 01, 2012. Prod. #: SMR420-PDF-ENG

Collaborating With Customer Communities: Lessons From the Lego Group Harvard Case Study Solution and HBR and HBS Case Analysis