Collabrys Inc. (A)–The Evolution of a Startup

Subjects Covered
Applications
Customer relationship management
Decision making
Entrepreneurs
Innovation
Internet marketing
Market segmentation
Marketing information systems
New product marketing
Product development
Strategy formulation

by
Dorothy Leonard,
Brian J. Delacey

Source: Harvard Business School

31 pages.
Publication Date: Oct 23, 2002. Prod. #: 603064-PDF-ENG

Collabrys, Inc. (A)–The Evolution of a Startup Harvard Case Study Solution and HBR and HBS Case Analysis