Collabrys Inc. (A)–The Evolution of a Startup
Subjects Covered
Applications
Customer relationship management
Decision making
Entrepreneurs
Innovation
Internet marketing
Market segmentation
Marketing information systems
New product marketing
Product development
Strategy formulation
by
Dorothy Leonard,
Brian J. Delacey
Source: Harvard Business School
31 pages.
Publication Date: Oct 23, 2002. Prod. #: 603064-PDF-ENG
Collabrys, Inc. (A)–The Evolution of a Startup Harvard Case Study Solution and HBR and HBS Case Analysis