Collision Course: Selling European High Performance Motorcycles in Japan

Subjects Covered
Cross cultural relations
International business
International management
Manufacturing

by
Jeff Hicks,
Derek Lehmberg

Source: Richard Ivey School of Business Foundation

15 pages.
Publication Date: Apr 03, 2012. Prod. #: W12842-PDF-ENG

Collision Course: Selling European High Performance Motorcycles in Japan Harvard Case Study Solution and HBR and HBS Case Analysis