Computer Power Group: Designing Brand Architecture Case Solution & Analysis

Subjects Covered
Brand equity
Brand management
Organizational structure
Product portfolio management

by
Susan Fournier,
Andrea Wojnicki

Source: Harvard Business School

24 pages.
Publication Date: Apr 20, 2000. Prod. #: 500060-PDF-ENG

Computer Power Group: Designing Brand Architecture Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions