Conroys Acura: Customer Lifetime Value and Return on Marketing

Subjects Covered
Customer relationship management
Return on investment

by
Kyle Murray,
Mike Moffat

Source: Richard Ivey School of Business Foundation

6 pages.
Publication Date: Feb 04, 2008. Prod. #: 908A01-PDF-ENG

Conroy’s Acura: Customer Lifetime Value and Return on Marketing Harvard Case Study Solution and HBR and HBS Case Analysis