Controlled Infection Spreading the Brand Message Through Viral Marketing Case Solution & Analysis

Subjects Covered
Brand management
Brands
Marketing strategy

by
Angela Dobele,
David Toleman,
Michael Beverland

Source: Business Horizons

7 pages.
Publication Date: Mar 15, 2005. Prod. #: BH118-PDF-ENG

Controlled Infection! Spreading the Brand Message Through Viral Marketing Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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