Corporate New Ventures at Procter & Gamble
Subjects Covered
Creativity
Cross functional management
Entrepreneurship
Teams
by
Teresa M. Amabile,
Dean Whitney
Source: Harvard Business School
24 pages.
Publication Date: Jan 23, 1997. Prod. #: 897088-PDF-ENG
Corporate New Ventures at Procter & GambleHarvard Case Study Solution and HBR and HBS Case Analysis