Corporate New Ventures at Procter & Gamble

Subjects Covered
Creativity
Cross functional management
Entrepreneurship
Teams

by
Teresa M. Amabile,
Dean Whitney

Source: Harvard Business School

24 pages.
Publication Date: Jan 23, 1997. Prod. #: 897088-PDF-ENG

Corporate New Ventures at Procter & GambleHarvard Case Study Solution and HBR and HBS Case Analysis