Corporate Reputations: Should You Compete on Yours
Subjects Covered
Competitive advantage
Corporate image
Corporate strategy
Social responsibility
by
Grahame R. Dowling
Source: California Management Review
19 pages.
Publication Date: May 01, 2004. Prod. #: CMR282-PDF-ENG
Corporate Reputations: Should You Compete on Yours? Harvard Case Study Solution and HBR and HBS Case Analysis