Corporate Reputations: Should You Compete on Yours

Subjects Covered
Competitive advantage
Corporate image
Corporate strategy
Social responsibility

by
Grahame R. Dowling

Source: California Management Review

19 pages.
Publication Date: May 01, 2004. Prod. #: CMR282-PDF-ENG

Corporate Reputations: Should You Compete on Yours? Harvard Case Study Solution and HBR and HBS Case Analysis