Home › Harvard Case Study Analysis Solutions › Crack in the Mug: Can Starbucks Mend It

Crack in the Mug: Can Starbucks Mend It

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Expansion
Licensing
Marketing strategy
Operations management

by
Michael Herriman,
Motohiro Wanikawa,
Ryoko Ichinose,
Shobana Darak,
Yumana Chaivan

Source: Richard Ivey School of Business Foundation

15 pages.
Publication Date: Oct 23, 2008. Prod. #: 908A16-PDF-ENG

A Crack in the Mug: Can Starbucks Mend It?Harvard Case Study Solution and HBR and HBS Case Analysis

Clients Who Bought This Case Solution Also Bought:

Zemanta
Share