Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 Case Solution & Analysis

Subjects Covered
Blue ocean strategy
Growth strategy
Innovation
Mature business

by
W. Chan Kim,
Renee Mauborgne,
Jason Hunter,
Brian Marks,
Wayne Mortensen

Source: Insead

9 pages.
Publication Date: Jul 01, 2009. Prod. #: BOS018-PDF-ENG

Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001 Harvard Case Study Solution and HBR and HBS Case Analysis

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