Subjects Covered
Bankruptcy
Credit cards
Market research
Pricing
by
Nabil Al-Najjar,
David Besanko,
Roberto Uchoa
Source: Kellogg School of Management
5 pages.
Publication Date: Jan 01, 2003. Prod. #: KEL005-PDF-ENG
Credit Solicitations as Market Experiments in the U.S. Credit Card Industry Harvard Case Study Solution and HBR and HBS Case Analysis
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