CSR as Reputation Insurance: Primum Non Nocere

Subjects Covered
Corporate strategy
Media relations
Product recalls
Public opinion
Publicity
Risk management
Social responsibility
Stock exchanges

by
John Morgan,
Dylan Minor,
Michael Strong,
Peter Thigpen,
Kirk O. Hanson

Source: California Management Review

24 pages.
Publication Date: May 01, 2011. Prod. #: CMR483-PDF-ENG

CSR as Reputation Insurance: Primum Non Nocere Harvard Case Study Solution and HBR and HBS Case Analysis