Ctrip: Scientifically Managing Travel Services

Subjects Covered
Business processes
Data management
Growth strategy
International management
Management philosophy
Organizational learning
Strategic positioning

by
David A. Garvin,
Nancy Hua Dai

Source: Harvard Business School

20 pages.
Publication Date: Jan 06, 2012. Prod. #: 312092-PDF-ENG

Ctrip: Scientifically Managing Travel Services Harvard Case Study Solution and HBR and HBS Case Analysis