Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors

Subjects Covered
Business conditions
Competitive bidding
Pricing
Target markets

by
Benson P. Shapiro,
Craig E. Cline

Source: Harvard Business School

16 pages.
Publication Date: Apr 01, 1978. Prod. #: 578170-PDF-ENG

Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors Harvard Case Study Solution and HBR and HBS Case Analysis