Cumberland Metal Industries: Engineered Products Division–1980 Case Solution & Analysis

Subjects Covered
Competition
Industrial goods
Industry analysis
Market entry
Marketing channels
New product marketing
Pricing strategy
Target markets

by
Benson P. Shapiro,
Jeffrey J. Sherman

Source: HBS Premier Case Collection

15 pages.
Publication Date: Jan 01, 1980. Prod. #: 580104-PDF-ENG

Cumberland Metal Industries: Engineered Products Division–1980 Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions