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Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Business to business
Customer relationship management
Networks

by
Christoph Senn,
George S. Yip

Source: California Management Review

33 pages.
Publication Date: May 01, 2013. Prod. #: CMR527-PDF-ENG

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B MarketsHarvard Case Study Solution and HBR and HBS Case Analysis

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