Customer-Centric Pricing: The Surprising Secret for Profitability

Subjects Covered
Consumer behavior
Market segmentation
Pricing
Profitability
Value creation

by
Robert G. Cross,
Ashutosh Dixit

Source: Business Horizons

9 pages.
Publication Date: Nov 15, 2005. Prod. #: BH175-PDF-ENG

Customer-Centric Pricing: The Surprising Secret for Profitability Harvard Case Study Solution and HBR and HBS Case Analysis