Customer Profitability Case Solution & Analysis

Subjects Covered
Customer profitability
Customer relationship management
Customer relationship management tools
Marketing
Profitability

by
Paul W. Farris,
Phillip E. Pfeifer,
Neil Bendle

Source: Darden School of Business

13 pages.
Publication Date: Jun 24, 2005. Prod. #: UV0407-PDF-ENG

Customer Profitability Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions