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Customer Profitability and Lifetime Value

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Customer relationship management
Customer retention
Direct marketing
Market analysis
Marketing planning

by
Elie Ofek

9 pages.
Publication Date: Aug 07, 2002. Prod. #: 503019-PDF-ENG

Customer Profitability and Lifetime ValueHarvard Case Study Solution and HBR and HBS Case Analysis

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