Customer Pyramid: Creating and Serving Profitable Customers

Subjects Covered
Corporate strategy
Customer relationship management
Customer retention
Profitability analysis

by
Valarie A. Zeithaml,
Roland T. Rust,
Katherine N. Lemon

Source: California Management Review

26 pages.
Publication Date: Jul 01, 2001. Prod. #: CMR211-PDF-ENG

Customer Pyramid: Creating and Serving Profitable Customers Harvard Case Study Solution and HBR and HBS Case Analysis