Customer Relationship Management: In B2C Markets Often Less Is More

Subjects Covered
Customer relationship management
Customer retention
Loyalty
Marketing strategy

by
Grahame R. Dowling

Source: California Management Review

19 pages.
Publication Date: Apr 01, 2002. Prod. #: CMR229-PDF-ENG

Customer Relationship Management: In B2C Markets, Often Less Is More Harvard Case Study Solution and HBR and HBS Case Analysis