Customer Value Measurement at Nortel Networks–Optical Networks Division
Subjects Covered
Business marketing
Customer relationship management
Customer retention
by
Das Narayandas
Source: Harvard Business School
25 pages.
Publication Date: Feb 13, 2001. Prod. #: 501050-PDF-ENG
Customer Value Measurement at Nortel Networks–Optical Networks Division Harvard Case Study Solution and HBR and HBS Case Analysis