Customer Value Measurement at Nortel Networks–Optical Networks Division

Subjects Covered
Business marketing
Customer relationship management
Customer retention

by
Das Narayandas

Source: Harvard Business School

25 pages.
Publication Date: Feb 13, 2001. Prod. #: 501050-PDF-ENG

Customer Value Measurement at Nortel Networks–Optical Networks Division Harvard Case Study Solution and HBR and HBS Case Analysis