Cyberservice: Taming Service Marketing Problems with the World Wide Web Case Solution & Analysis

Subjects Covered
Customer service
Internet
Internet marketing

by
Leyland Pitt,
Pierre R. Berthon,
Richard T. Watson

Source: Business Horizons

8 pages.
Publication Date: Jan 15, 1999. Prod. #: BH035-PDF-ENG

Cyberservice: Taming Service Marketing Problems with the World Wide Web Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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