Daewoos Globalization: Uz-Daewoo Auto Project Case Solution & Analysis

Posted on by Case Solutions

Subjects Covered
International business
Marketing strategy
Strategic alliances

by
John A. Quelch,
Chanhi Park

Source: Harvard Business School

35 pages.
Publication Date: Oct 20, 1997. Prod. #: 598065-PDF-ENG

Daewoo’s Globalization: Uz-Daewoo Auto Project Harvard Case Study Solution and HBR and HBS Case Analysis