DataUnison: The eBay Reseller Strategy

Subjects Covered
Internet marketing
Market segmentation
Product management

by
Rebecca A. Grant,
Meghan Stothers

Source: Richard Ivey School of Business Foundation

19 pages.
Publication Date: Jun 07, 2007. Prod. #: 907E14-PDF-ENG

DataUnison: The eBay Reseller Strategy Harvard Case Study Solution and HBR and HBS Case Analysis