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De-Marketing Obesity

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Consumer behavior
Consumer marketing
Government policy

by
Brian Wansink,
Mike Huckabee

Source: California Management Review

14 pages.
Publication Date: Aug 01, 2005. Prod. #: CMR315-PDF-ENG

De-Marketing Obesity Harvard Case Study Solution and HBR and HBS Case Analysis

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