Decline and Dispersion of Marketing Competence Case Solution & Analysis

Subjects Covered
Competitive advantage
Core competencies
Corporate strategy
Leadership
Marketing

by
Frederick E. Webster Jr.,
Alan J. Malter,
Shankar Ganesan

Source: MIT Sloan Management Review

11 pages.
Publication Date: Jul 01, 2005. Prod. #: SMR176-PDF-ENG

Decline and Dispersion of Marketing Competence Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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