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Del Mar Racetrack: Reinventing the Horse Racing Fan Experience

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Customer experiences
Focusing on customers
Marketing strategy

by
George Foster,
David W. Hoyt

Source: Stanford Graduate School of Business

19 pages.
Publication Date: Feb 06, 2012. Prod. #: SPM49-PDF-ENG

Del Mar Racetrack: Reinventing the Horse Racing Fan Experience Harvard Case Study Solution and HBR and HBS Case Analysis

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