Del Mar Racetrack: Reinventing the Horse Racing Fan Experience

Subjects Covered
Brand management
Customer experiences
Focusing on customers
Marketing strategy

by
George Foster,
David W. Hoyt

Source: Stanford Graduate School of Business

19 pages.
Publication Date: Feb 06, 2012. Prod. #: SPM49-PDF-ENG

Del Mar Racetrack: Reinventing the Horse Racing Fan Experience Harvard Case Study Solution and HBR and HBS Case Analysis