Developing and Marketing a Blockbuster Drug: Lessons from Eli Lillys Experience with Prozac

Subjects Covered
Litigation
Marketing strategy
New product marketing
Patents
Product development

by
Margaret L. Eaton,
Mark Xu

Source: Stanford Graduate School of Business

31 pages.
Publication Date: Feb 25, 2005. Prod. #: BME6-PDF-ENG

Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly’s Experience with Prozac Harvard Case Study Solution and HBR and HBS Case Analysis