Developing Productive Customers in Emerging Markets

Subjects Covered
Emerging markets
Market entry
Market positioning
Product differentiation

by
Fernando Flores,
Maria Flores Letelier,
Charles Spinosa

Source: California Management Review

28 pages.
Publication Date: Jul 01, 2003. Prod. #: CMR263-PDF-ENG

Developing Productive Customers in Emerging Markets Harvard Case Study Solution and HBR and HBS Case Analysis