Dewars (C): Exploring New Media Opportunities Case Solution & Analysis

Subjects Covered
Advertising campaigns
Advertising strategy
Brands
Consumer marketing
Marketing management
Marketing strategy

by
Alvin J. Silk,
Lisa R. Klein

Source: Harvard Business School

16 pages.
Publication Date: Mar 27, 1996. Prod. #: 596094-PDF-ENG

Dewar’s (C): Exploring New Media Opportunities Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions