Disney Consumer Products: Marketing Nutrition to Children Case Solution & Analysis

Subjects Covered
Brand equity
Children & youth
Licensing
Product portfolio management

by
David E. Bell,
Laura Winig

Source: Harvard Business School

28 pages.
Publication Date: Dec 13, 2006. Prod. #: 507006-PDF-ENG

Disney Consumer Products: Marketing Nutrition to Children Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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