Drivers of Technology Licensing: An Industry Comparison Case Solution & Analysis

Subjects Covered
Corporate strategy
Licensing
Marketing strategy
Product positioning
Technology transfer

by
Ulrich Lichtenthaler

Source: California Management Review

24 pages.
Publication Date: Aug 01, 2007. Prod. #: CMR372-PDF-ENG

Drivers of Technology Licensing: An Industry Comparison Harvard Case Study Solution and HBR and HBS Case Analysis

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