Du Pont: Corporate Advertising for 1992

Subjects Covered
Advertising
Management communication
Public relations

by
Stephen A. Greyser,
Norman Klein

Source: Harvard Business School

6 pages.
Publication Date: Dec 28, 1992. Prod. #: 593023-PDF-ENG

Du Pont: Corporate Advertising for 1992 Harvard Case Study Solution and HBR and HBS Case Analysis