Eli Lilly–1998 (A): Strategic Challenges

Subjects Covered
Cross functional management
International management
International marketing
Market planning strategy
Matrix organization
Teams

by
Michael Y. Yoshino,
Thomas W. Malnight

Source: Harvard Business School

22 pages.
Publication Date: Jun 15, 1999. Prod. #: 399173-PDF-ENG

Eli Lilly–1998 (A): Strategic Challenges Harvard Case Study Solution and HBR and HBS Case Analysis