Eli Lilly: Xigris (A) Case Solution & Analysis

Subjects Covered
New product marketing
Pricing
Product introduction
Strategy

by
Timothy Calkins,
Karen White

Source: Kellogg School of Management

10 pages.
Publication Date: Jan 01, 2004. Prod. #: KEL014-PDF-ENG

Eli Lilly: Xigris (A) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions