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Enhancing Customer Self-efficacy in Co-producing Service Experiences

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Employees
Marketing
Service management
Social responsibility

by
Robert C. Ford,
Duncan R. Dickson

Source: Business Horizons

10 pages.
Publication Date: Mar 15, 2012. Prod. #: BH470-PDF-ENG

Enhancing Customer Self-efficacy in Co-producing Service Experiences Harvard Case Study Solution and HBR and HBS Case Analysis

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