Entrepreneurial Marketing: Learning from High-Potential Ventures

Subjects Covered
Entrepreneurial finance
Entrepreneurial management
Marketing management
Product development

by
Joseph B. Lassiter

16 pages.
Publication Date: Oct 03, 2002. Prod. #: 803036-PDF-ENG

Entrepreneurial Marketing: Learning from High-Potential Ventures Harvard Case Study Solution and HBR and HBS Case Analysis