Entrepreneurs: Invent a Brand Name or Revive an Old One Case Solution & Analysis

Subjects Covered
Brands
Entrepreneurship
Interviews
Licensing

by
Lawrence M. Bellman

Source: Business Horizons

8 pages.
Publication Date: May 15, 2005. Prod. #: BH121-PDF-ENG

Entrepreneurs: Invent a Brand Name or Revive an Old One? Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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