Subjects Covered
Demand analysis
Forecasting
Market entry
Marketing planning
by
John F. Cady,
Frank V. Cespedes
Source: Harvard Business School
23 pages.
Publication Date: Jan 05, 1983. Prod. #: 583121-PDF-ENG
E.T. Phone Home, Inc.: Forecasting Business Demand Harvard Case Study Solution and HBR and HBS Case Analysis
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